Congratulations! You survived the roughest business climate the mortgage industry has ever seen.
You deserve a huge pat on the back. A great number of your competitors have imploded into extinction.
Your phone is ringing, and you are beginning to have "good problems", instead of wondering if you would even be in business tomorrow.
May I give you a couple doses of hearty advice?
- The most important thing you have to do, as a mortgage broker, is build trusting relationship with your clients.
- If you build enough of them (I had 1,200) you will never, ever, ever suffer like this again!
Stop thinking like a salesperson chasing the deal, and build a living, breathing, relationship with your clients. Healthy businesses have a great many relationships with people who like them, trust them, refer them, and come back to them over, and over.
With this current refinance boom underway, you have incredible opportunity to take the relationship with your clients significantly deeper.
Do this, grasshopper, and you will have a much easier time in the next down market.
Shameless Commercial Plug
We have a number of ways to help you accomplish this:
- Our $99 consult is a very inexpensive way to tap into the mind of a very successful, 20 year veteran of the mortgage industry.
- Our new blog consulting company is designed to help you bring your story, in new and powerful ways, to your clients. Five years from now, every company in America will be using blogs/new media in their organizations. Do you want to be ahead of the curve, or a "me too" kind of business?
Now that you have a little extra jingle, in your pocket, invest some of it back into your business.
I look forward to hearing from you!
