Reason #1 - A Significant Informational Shift
If you haven't noticed, there is a gargantuan shift occurring in the way information is delivered. When is the last time you opened the yellow pages of your phone book? Do you even own a phone book?
Once mighty print dynasties are crumbling all over this country. Centuries old newspapers are quickly becoming extinct, and magazines are fast becoming informational Dodo Birds.
There is a swelling black hole for information, and it is all moving to the Internet.
In my humble opinion, 10 years from now we will all be subscribed to RSS Feeds and will have the information we want, delivered right to our desktops. Why would you want to read what a 20 year old newspaper employee thinks about this, or that, when you can subscribe to the RSS Feed of thousands of sites, and get your information right from the horses mouth.
In the future, the Warren Buffets of the world, will have their own media sites, and control their own messages.
I present to you exhibit #1, the President of the United States. Whitehouse.gov is now a blog, and President Obama has built his own media distribution center.
You must do the same!
Reason #2 - Inexpensive to Own!
I used to spend around $5,000 each month to get my message out to my clients, using snail-mail. If I had used television, radio, or newspaper it would have cost me significantly more.
With a blog (new media), you have at your disposal a television station, a radio station, a magazine, a newspaper, and an e-mail newsletter, all rolled up into one!
You will have the ability to communicate with your patrons in video, audio, pictures, and text. A very rich environment delivered with video podcasts, and audio podcasts delivered right to iTunes for your clients to download on their iPods. Furthermore, you will be able to take advantage of social networks such as facebook, Twitter, LinkedIn, and many more.
Because you own the media distribution, it is very inexpensive. I found that my initial investment was quickly returned, and I was able to significantly reduce the money I was spending in other communication channels.
Reason #3 - Inbound Marketing rather than Outbound Marketing
Let's face it, your clients are sick and tired of being bombarded with advertisements everywhere they look. Our e-mail in-boxes have become a nightmare! Right?
This is because of outbound marketing. You create something, and send it out in hopes of a return.
With inbound networking, the whole paradigm gets turned on its head. With the new media you will use permission marketing, and word of mouth marketing. In other words, people are going to choose whether or not they want to read your material.
This is good because it puts the power in the hands of the consumer, and it forces you to create better content. If you aren't producing great content, your clients are not going to subscribe to your media site, and come back. Furthermore, they are not going to refer your site to their friends, and family.
Reason #4 - The Ridiculously Easy Referral
Let's say you own a financial planning company. Let's further assume that you just hit a home run for one of your clients, and they are now raving fans of your company. In the past, it was fairly difficult to get your client to actually refer your services.
Now, through your "new media" channel, this is done very easily, with the click of a mouse.
You may have produced, for example, a wonderful video on how to survive a market meltdown. If 500 of your clients watch the video, it would be very easy for them to refer the video to 2,500 people, in one day!
Do you see? If you produce great content, people will refer their friends to it.
Reason #5 - It's now, or later!
Look. Here's the bottom line. Regardless of whether you have a business, a non-profit organization, a church, a museum, a financial planning company, a real estate company, or are a published author, your are going to graduate your website, sooner or later, to a living, breathing, interactive, media site.
Why wouldn't you get it done before the rest of your competitors do the same thing?
The sooner you get started, the sooner Google will start collecting your information, and you will be moved to the head of the class.
We would love to talk to you about building, and then consulting with you regarding your blog (media site). Please drop me an e-mail today.
