There is a very somber mood in Tucson, Arizona today. In just a very few days, the presses will cease, and the 138 year old Tucson Citizen will cease to exist.
Click here to visit their website, and witness the last words of a great Tucson herald.
Change is very difficult. Visiting the Tucson Citizen website is difficult.
The pages of this newspaper witnessed the shoot out at the O.K. Corral, and the statehood of Arizona.
As businesses, and organizations, we must clearly understand that this newspaper closing is not an isolated happenstance. This is happening all over the world!
There is currently underway, a massive information revolution. It has been brewing for many years, and now we are beginning to see the aftermath of this perfect storm smashing its way through centuries old newspaper dynasties.
What is there for businesses, and organizations, to learn from this?
There is a vacuum being created, as these mighty oaks crash to the ground. Main stream media is slowly, but surely, being brought down, and its pieces are being driven into the long tail of the Internet.
As a business, or organization, as heartless as it may seem, you have incredible opportunity in this unprecedented change of paradigm.
Quite simply, you must build your own media channel. You now have the tools in your hands, to speak your message in your own voice, through your own media distribution system. You now possess, through Internet technologies, a television station, a radio station, a newspaper, a magazine.
Your company must now develop your own voice, find the proper distribution channel, and start singing, at the top of your lungs, the message you have to share.
We stand with you, and are prepared to help you find your voice, and would delight to see your company start to more powerfully share its vision.
