Mortgage Broker Coaching, LLC

Mortgage Broker Coaching's - Weekend Reads & Links

It's time once again for Mortgage Broker Coaching's Friday edition of Weekend Reads & Links.

Straight Talk About Mortgages & Real Estate - this site is written by Tom Vanderwell.  He is a Dutchman, from my home state of Michigan, who writes, "A Mortgage Guy who wants the mortgage industry to be better, smarter and more educated - consumers and professionals both."  Tom is a seasoned mortgage veteran, and his site is replete with useful market information, and comment.

The Mortgage Reports - this site, written by mortgage planner, Dan Green, is a well established site for great market content.  Dan has appeared, numerous times on television/radio interviews, and is clearly one of the thought leaders for the industry.  I recommend that you visit his site and poke around.  It will raise the bar on your business.

Chris Garrett is a new media consultant from across the pond, in England.  He has recently written an article on "Overcoming Your Own Constraints".  It is well worth a read.  The mortgage business is undergoing historic changes, and your mortgage practice must make changes.  Your cheese has moved!

Shameless Commercial Plug

This website is not quite one month old.  Just yesterday, I received an e-mail, from an Associated Press writer, in New York City,  wanting to interview me regarding the mortgage industry.  You want to know why that happened?  This website is written on a blog platform and has many syndication's to help people find me.

It is highly likely that your website is old technology,  and sits behind a wall where clients can't find you!

Most mortgage brokers today,  have a canned website that does them absolutely no good in the search engines.  Think about it.  This website is one month old, and already I have reporters calling me for interviews?  Would you like that?  Would that bring credibility to your business?

I can help you with that!  We have a Blog Module designed to help you build and maintain a Web 2.0 presence, that will actually help new clients find you, AND help you build deeper relationships with your clients. 

Send me an e-mail to learn more.

Mortgage Broker Coaching's - Weekend Reads & Links

A regular feature, here at Mortgage Broker Coaching's website, will be suggested weekend reads/links.

This will be lighter fare than the normal business articles that we post during the week.

Here is an interesting article, "Winning in a Down Economy".  Get real, develop a conservative plan of attack, and completely overhaul your marketing plan.

In the spirit of the election, here are "Ten Marketing lessons from the Barack Obama Presidential Campaign."

The National Association of Mortgage Brokers (NAMB) has just launched a free newsletter services for its members.  I haven't seen the actual newsletter yet, but if you aren't communicating with your clients at all, this may be a nice service to begin being a thought leader for your clients.  Here is the link.  I found zero information about what would be in the newsletter, or what is might look like.  You may want to simply subscribe yourself first, and take a peek.  This may be a wonderful new value of membership.

Speaking of valuable NAMB membership perks.  How about a 10% discount, for your mortgage clients at Lowe's!  Lowe's and NAMB have joined together to offer customers of NAMB members an exclusive 10% discount on all Lowe's products and services.  That's cool!  You could certainly build a nice marketing campaign around that!

Now that Barack Obama is the President-Elect, what is that likely to mean to your clients, and their taxes?  Read up and be informed!

Last up, let's head to Ben Stein for some advice.  Do you have clients that are nearing retirement?  They are very likely spooked by this volatile stock market.  Perhaps you could put together a campaign, with your financial planner, to help these people.  Most people do not have a financial planner.  Listen to Ben,  and see if he stirs up any ideas for your clients.

Have a wonderful weekend.  Put your feet up, and do a little reading, but most of all, enjoy your family.

Until next week!